The Arianee platform aims to revolutionize the authentication process for branded products through a universal, open-source protocol based on blockchain technology. It will benefit brands, owners, and third-party retailers involved in asset ownership, sales, and transfers. This will be facilitated through a multi-layered, transparent, and decentralized platform that includes an encrypted digital vault, unique smart assets, a data center, and a community business partner toolkit. ARIA20 is the ERC20 token of ARIA on the Ethereum chain.