The Atlas Protocol proposes a novel blockchain-native media that ranks and circulates value through advertising. ATP aims to integrate advertisers, publishers (such as DApps), blockchain users, and online interactive resources through the Atlas Advertising Platform. The Atlas Protocol Token (ATP) is issued on the Nebulas public chain platform following the NRC20 standard. The ATP token constructs the technical infrastructure to facilitate the development of a new online interactive advertising ecosystem, which can be used for: payment for advertising transactions, incentivizing publishers, and rewarding user data contributions.

Project Highlights

Precision Marketing
Unlock new forms of interaction on-chain, track the effectiveness of interactive marketing, and select target audiences based on ranking algorithms.
Transparency
Increase transparency of advertising data on the blockchain, addressing issues of data discrepancies and ad fraud.
Security and Trust
Comply with GDPR, no user privacy data is involved on-chain, and interaction data is recorded on the blockchain.

Use Cases

On-Chain Voting
The Atlas Protocol (ATP) operated the fourth phase of the voting listing event in collaboration with BitMart Exchange, with over 750,000 votes cast and more than 4,000 participating addresses.
Smart Airdrop
The Atlas Protocol (ATP) jointly initiated the smart airdrop (Atlas Smartdrop) with NAS nano, successfully distributing tokens to user addresses. In this airdrop, the activation rate of NAS nano users reached as high as 99.18%.
Viral Marketing
Through viral marketing on-chain, provide advertisers with more valuable interactive marketing on the blockchain.
Brand Advertising
In collaboration with a wide range of ecosystem partners, use blockchain marketing to assist advertisers in blockchain marketing and enhance brand visibility.

Technical Capabilities

Data Analysis Capability
Based on blockchain technology, analyze user transaction data to build precise user profiles and identify target audiences.
User Targeting Capability
Analyze user data, increase transparency of advertising data, and address issues such as ad fraud.
Ad Quality Assessment
Through insights gained from analyzing on-chain and off-chain data, determine the quality of interactive ads on the blockchain.

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