BBR is a blockchain project for the industrial hemp CBD industry. The BBR Foundation now owns CBD plantations (physical), health supplement businesses, a health supplement e-commerce platform, and a nurturing-style plantation game, forming a blockchain ecosystem centered around CBD. Team members come from renowned pharmaceutical biotech and internet companies, and advisors include professors Lee Dupuis and Keith Pardee from the University of Torontos Faculty of Pharmacy. Norzer, an investment and partner company, is a leading manufacturer and distributor of natural health products in Canada and has also been contracted for research and development by global pharmaceutical giants Roche, Bayer, and Watsons.

The industrial hemp CBD sector has been a hot topic in capital markets in recent years. For example, Zixin Pharmaceutical experienced a significant surge due to its "industrial hemp" business in 2019, rising from 4 yuan to 16.56 yuan per share. According to data from Euromonitor International, global demand for CBD has significantly increased, with growth expected to approach 80% over the next two years. Currently, the medical use of industrial hemp accounts for 52% of the entire industry. Projections show that the industrial hemp industry will grow to $20-35 billion by 2020 and reach $140 billion by 2027.

BBR (Best Biology Resource Token) is the native asset on the Best Biology Resource Chain. The value of BBR tokens stems from digital economic activities, applications, and the commercial ecosystem on the Best Biology Resource Chain.