ECP+ will contribute to extending the cryptocurrency industry to the public and reinforcing its adoption through partnerships with various sectors: shopping malls, hotels, eco-businesses, and global enterprises. In addition to reaching the maximum number of users and affiliated stores, ECP+ is making progress in diverse lifestyle areas. ECP+ aims to maximize utility and simplify transaction processes based on intensive new technologies. When considering any general process, intermediaries typically sit between customers and sellers. Cryptocurrencies have demonstrated their true advantages in B2C transactions by eliminating the need for any middlemen. ECP+ proposes a simple and convenient transaction process by minimizing complex steps and additional fees. The reduction in incidental costs and increased efficiency will make this a strong proposition for both sellers and customers. Moreover, these benefits also aid in advancing the industry and market. ECP+ is available through various affiliates in countries such as China, the United States, and Vietnam, not only domestically but also in sectors including hotels, franchises, online malls, and performances.