IEG is a newly established blockchain gaming company in Finland, with team members hailing from renowned international gaming companies such as Supercell, NEXON, NCsoft, and Electronic Arts. The company will focus on integrating the capabilities offered by blockchain technology into the relationships between players, developers, and content creators within games, aiming to create more engaging gaming experiences and breaking down the adversarial dynamic between players and developers. IEG plans to release 10 games within the EOS ecosystem over the next three years, all of which will use IEG tokens for in-game incentives. IEG tokens can be circulated and used across different games. Holding IEG tokens enables long-term profit sharing from the games developed by the IEG team, making the tokens truly function as value-bearing assets.