Joys is a service that enables legitimate payments for goods and services using virtually any cryptocurrency. Joys represents an open global blockchain platform that allows the addition of almost all cryptocurrencies and tokens as means of payment. Many companies use blockchain for crypto payments in numerous fields, such as inter-bank transactions and personal P2P payments: CoinBase, BitPay, Coinify, PundiX, Bitwala, Wirex, Blockchain Merchant, LoyaltyX, LoyalCoin, and more. Joys leverages digital coupon and other technologies to legitimize cryptocurrency purchases. Market analysis confirms Joys as a unique cryptocurrency project with broad applicability.