PIXLs primary use is the 1 million Pixl advertising platform, where other projects can purchase Pixl space to promote their logo, etc. They will purchase PIXL in the open market to pay for advertising, which means the price will increase as PIXL ads are sold. These tokens will not be sold, so it creates a continuously growing price floor. Running in parallel is the PIXL customized 8bit retro arcade. It can also be used for banner ads that are paid for with PIXL.