With the development of the digital era, the integration of blockchain and the spirits industry has emerged. The Digital Liquor Agreement (DIGITAL LIQUOR AGREEMENT, abbreviated as MYJ) is a comprehensive service platform for the global spirits industry and blockchain applications. Its goal is to provide solutions for the origin tracing, authenticity verification, false reporting, evidence confirmation, quality evaluation, marketing promotion (via DAPP client), social networking in the liquor community, supply chain logistics information services, and O2O applications for both global spirits merchants and users.
The birth of the Digital Liquor Agreement project represents the best demonstration of successfully applying blockchain technology in the spirits industry market. To address issues in the traditional spirits industry, MYJ proposes and implements a solution: blockchain technology + NFC traceability technology (for spirits anti-counterfeiting and traceability) + free trade + industry payment. This solution better addresses problems such as product standards, quality accountability, and trust deficits. It also leverages the credibility of the physical spirits industry to establish a data chain from cultivation, storage, logistics to transactions, thereby enhancing the value and liquidity of assets throughout the industry.