The YC (Yan Chain) project, led by a former Tencent content executive, is a blockchain-based local media platform that provides users with the most "local" news and services. Local users, merchants, organizations, and others generate localized content and services on the platform through UGC, PGC, and other activities, earning rewards that can be exchanged for the YANT token. YANT incentivizes user contributions, fostering a highly engaged community of value exchange.